Public relations for leisure and tourism / by Ylva French.
By: French, Ylva
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Material type: 
BookPublisher: Harlow : Longman Information and Reference, 1994Description: x, 162 p. ; 22 cm. + pbk.ISBN: 0582244749 .Subject(s): Public relations | Tourism | Leisure industryDDC classification: 338.4791 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00006393 |
Enhanced descriptions from Syndetics:
Equips the reader with the skills necessary to communicate effectively with customers and to promote a positive image of their facilities. The book provides general guidance on the public relations function and relates the principles of PR to specific opportunities and constraints which face leisure organizatios. It covers areas such as public relations strategy, dealing with the media, relationships with other organizations, sponsorship, crisis communication and evaluation and research.
Includes index.
Part 1: Introduction to public relations -- Public relations in the 1990s -- Organising public relations -- The public relations strategy -- Part 2: Putting public relations into practice -- Introduction to the media - the growth of communications -- Dealing with the printed media -- Opportunities in broadcasting -- Relationships with other organisations and groups of influence -- Organising events and hiring out facilities -- The corporate identity - design and print -- Advertising and special promotions -- Using public relations in sponsorship -- Crisis communications -- Evaluating public relations -- Internal communications.