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Creating and marketing new products : viewpoints of leading authorities / collated and edited by Gordon Wills, Roy Hayhurst, David Midgley.
By: Prestoungrange, Gordon
.
Contributor(s): Hayhurst, Roy | Midgley, David.
Material type: 
BookPublisher: St Albans : Crosby Lockwood Staples, 1973Description: [9], 484 p. : ill ; 23 cm.ISBN: 0258969008.Subject(s): New products | Product management | MarketingDDC classification: 658.575
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.575 (Browse shelf(Opens below)) | 1 | Available | 00032826 |
Total holds: 0
Title page imprint: London.