Handbook of consumer motivations; the psychology of the world of objects. Ernest Dichter, drawings by Robert Glaisek.
By: Dichter, Ernest
.
Material type: 
BookSeries: McGraw-Hill series in marketing and advertising.Publisher: New York : McGraw-Hill, [1964]Description: xvi, 486 p. illus. 21 cm. + hbk.Subject(s): Motivation research (Marketing)DDC classification: 152.5
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 152.5 (Browse shelf(Opens below)) | 1 | Available | 00042925 |
Total holds: 0
Bibliography: p. 479-480. - Includes index.