A cognitive psychology of mass communication / Richard Jackson Harris.
By: Harris, Richard Jackson.
Material type: BookSeries: LEA'S communication seriesedited by Jennings Bryant and Dolf Zillmann.Publisher: Mahwah, N.J. ; London : Lawrence Erlbaum Assoc, 1999Edition: 3rd ed.Description: xvii, 337 p. ; 24 cm + hbk.ISBN: 080583088X.Subject(s): Mass media -- Psychological aspects | Mass media -- Social aspectsDDC classification: 302.23019Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 302.23019 (Browse shelf(Opens below)) | 1 | Available | 00075446 |
Enhanced descriptions from Syndetics:
The updated edition of a textbook on the role of mass communication in the formation of perceived reality, for mass communication processes and effects course.
Includes bibliographical references (pages 271-317) and indexes.
Mass communication in society: the textbook for our lives -- Research and theory in mass communication: How we study media scientifically -- Portrayals of groups: distorted social mirrors -- Advertising: food (and everything else) for thought -- Communication of values: media as parent and priest -- Sports: Marriage of convenience or conquest by television? -- News: setting the agenda about the world -- Politics: using news and advertising to win elections -- Violence: does all that mayhem matter? -- Sex: turning on, turning nasty -- Prosocial media: helpful media helping people -- Living constructively with media: taking charge in the new millennium.
Table of contents provided by Syndetics
- Lea's Communication Series Jennings Bryant/Dolf Zillmann, General Editors (p. ii)
- Preface (p. xv)
- Acknowledgments (p. xvii)
- Chapter 1 Mass Communication in Society: The Textbook for Our Lives (p. 1)
- Chapter 2 Research and Theory In Mass Communication: How We Study Media Scientifically (p. 14)
- Chapter 3 Portrayals of Groups: Distorted Social Mirrors (p. 41)
- Chapter 4 Advertising: Food (and Everything Else) for Thought (p. 71)
- Chapter 5 Communication of Values: Media as Parent and Priest (p. 96)
- Chapter 6 Sports: Marriage of Convenience Or Conquest by Television? (p. 119)
- Chapter 7 News: Setting the Agenda About the World (p. 141)
- Chapter 8 Politics: Using News and Advertising to Win Elections (p. 167)
- Chapter 9 Violence: Does All That Mayhem Matter? (p. 189)
- Chapter 10 Sex: Turning On, Turning Nasty (p. 211)
- Chapter 11 Prosocial Media: Helpful Media Helping People (p. 233)
- Chapter 12 Living Constructively With Media: Taking Charge In the New Millennium (p. 251)
- References (p. 271)
- Author Index (p. 319)
- Index (p. 333)