MTU Cork Library Catalogue

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A cognitive psychology of mass communication / Richard Jackson Harris.

By: Harris, Richard Jackson.
Material type: materialTypeLabelBookSeries: LEA'S communication seriesedited by Jennings Bryant and Dolf Zillmann.Publisher: Mahwah, N.J. ; London : Lawrence Erlbaum Assoc, 1999Edition: 3rd ed.Description: xvii, 337 p. ; 24 cm + hbk.ISBN: 080583088X.Subject(s): Mass media -- Psychological aspects | Mass media -- Social aspectsDDC classification: 302.23019
Contents:
Mass communication in society: the textbook for our lives -- Research and theory in mass communication: How we study media scientifically -- Portrayals of groups: distorted social mirrors -- Advertising: food (and everything else) for thought -- Communication of values: media as parent and priest -- Sports: Marriage of convenience or conquest by television? -- News: setting the agenda about the world -- Politics: using news and advertising to win elections -- Violence: does all that mayhem matter? -- Sex: turning on, turning nasty -- Prosocial media: helpful media helping people -- Living constructively with media: taking charge in the new millennium.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 302.23019 (Browse shelf(Opens below)) 1 Available 00075446
Total holds: 0

Enhanced descriptions from Syndetics:

The updated edition of a textbook on the role of mass communication in the formation of perceived reality, for mass communication processes and effects course.

Includes bibliographical references (pages 271-317) and indexes.

Mass communication in society: the textbook for our lives -- Research and theory in mass communication: How we study media scientifically -- Portrayals of groups: distorted social mirrors -- Advertising: food (and everything else) for thought -- Communication of values: media as parent and priest -- Sports: Marriage of convenience or conquest by television? -- News: setting the agenda about the world -- Politics: using news and advertising to win elections -- Violence: does all that mayhem matter? -- Sex: turning on, turning nasty -- Prosocial media: helpful media helping people -- Living constructively with media: taking charge in the new millennium.

Table of contents provided by Syndetics

  • Lea's Communication Series Jennings Bryant/Dolf Zillmann, General Editors (p. ii)
  • Preface (p. xv)
  • Acknowledgments (p. xvii)
  • Chapter 1 Mass Communication in Society: The Textbook for Our Lives (p. 1)
  • Chapter 2 Research and Theory In Mass Communication: How We Study Media Scientifically (p. 14)
  • Chapter 3 Portrayals of Groups: Distorted Social Mirrors (p. 41)
  • Chapter 4 Advertising: Food (and Everything Else) for Thought (p. 71)
  • Chapter 5 Communication of Values: Media as Parent and Priest (p. 96)
  • Chapter 6 Sports: Marriage of Convenience Or Conquest by Television? (p. 119)
  • Chapter 7 News: Setting the Agenda About the World (p. 141)
  • Chapter 8 Politics: Using News and Advertising to Win Elections (p. 167)
  • Chapter 9 Violence: Does All That Mayhem Matter? (p. 189)
  • Chapter 10 Sex: Turning On, Turning Nasty (p. 211)
  • Chapter 11 Prosocial Media: Helpful Media Helping People (p. 233)
  • Chapter 12 Living Constructively With Media: Taking Charge In the New Millennium (p. 251)
  • References (p. 271)
  • Author Index (p. 319)
  • Index (p. 333)

Reviews provided by Syndetics

CHOICE Review

This title presents one of the most accessible and comprehensive looks at the subject. Offering a diverse, current snapshot of several areas of mass communication, Harris and Sanborn cite studies from several continents and highlight past and contemporary work to cover classic approaches to mass communication, such as the requisite discussion of sexual media, media violence, and the role of news media in contemporary society. In addition, the authors demonstrate great acumen with more contemporary approaches to media research, such as discussions of media's role in sparking insight (eudaimonia) as well as pleasure (hedonism). A closer read of the book at times reveals the authors' own notes and fears about media and society (including subtle references to gun-control laws and childhood obesity, among others), but these points are made not as pontifications but rather as contextualized provocations. That is, they are efforts to push the reader beyond the litany of citations so that they can understand the implications of research rather than the findings in isolation. A must-read for anyone with professional or even passing interest in the psychological impact of mass communication; the margins of this reviewer's copy are already full of lecture and research notes. Summing Up: Highly recommended. Lower-division undergraduates through faculty; general readers. N. D. Bowman West Virginia University

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