Survey research : a decisional approach / Donald S. Tull, Gerald S. Albaum.
By: Tull, Donald S.
Contributor(s): Albaum, Gerald.
Material type: BookPublisher: Aylesbury : Intertext, 1973Description: xi, 244 p. : ill ; 24 cm.ISBN: 0700202099.Subject(s): Decision making | Market surveysDDC classification: 658.83Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Store Item | 658.83 (Browse shelf(Opens below)) | 1 | Available | 00025469 |
With answers to selected problems.
Includes bibliographical references and index.
Decision making and survey research -- Methods of inquiry and survey design -- Sampling for survey research -- Nonsampling errors and survey research design -- Measuring and scaling -- Scaling techniques and models -- Objectivist and subjectivist survey research -- The analysis process -- Techniques of analysis