MTU Cork Library Catalogue

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The international business blueprint / Sylvester O. Monye.

By: Monye, Sylvester O.
Material type: materialTypeLabelBookSeries: Business blueprints.Publisher: Oxford : Blackwell, 1997Description: xv, 245 p. ; 25 cm. + pbk.ISBN: 063119665X.Subject(s): International trade | International business enterprises | International economic relationsDDC classification: 658.049
Contents:
Part I: International business: an overview -- Introduction to international business -- International trade and the nation state -- The international business environment -- International market entry strategies -- Part II: Functional areas of international business -- International marketing -- International finance -- International production -- International human resource management -- Part III: Managing international business -- Global strategic management -- Corporate responsibility -- Implementing and controlling international business strategy -- The future of multinational business.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.049 (Browse shelf(Opens below)) 1 Available 00068611
Total holds: 0

Enhanced descriptions from Syndetics:

The International Business Blueprint provides a concise introduction to international business for students at all levels.

Key book features:

Multi-disciplinary text in international business offering a good balance between scope and depth. Covers all the key aspects of international business including the functional areas. Clearly set out with good use of examples, boxed exhibits, summaries and case studies. Strong and global approach.

Bibliography: p. 231-238. - Includes index.

Part I: International business: an overview -- Introduction to international business -- International trade and the nation state -- The international business environment -- International market entry strategies -- Part II: Functional areas of international business -- International marketing -- International finance -- International production -- International human resource management -- Part III: Managing international business -- Global strategic management -- Corporate responsibility -- Implementing and controlling international business strategy -- The future of multinational business.

Table of contents provided by Syndetics

  • List of figures
  • List of tables
  • List of exhibits
  • Preface
  • Acknowledgements
  • Part 1 International Business: An Overview
  • 1 Introduction to International Business
  • 2 Institutional Framework and Economic Theories
  • 3 International Business Environments
  • 4 International Market Entry and Development Strategy
  • Part 2 Functional Areas of International Business
  • 5 International Marketing
  • 6 International Finance
  • 7 International Production
  • 8 International Human Resource Management
  • Part 3 Managing International Business
  • 9 Global Strategic Management
  • 10 Corporate Responsibility
  • 11 Implementing and Controlling International Business Strategy
  • 12 The Future of Multinational Business
  • Bibliography
  • Index

Author notes provided by Syndetics

Sylvester O. Monye is Senior Lecturer in International Business at the Business School, South Bank University, London.

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