International business management : text and cases / David B. Zenoff.
By: Zenoff, David B
.
Material type: 
BookPublisher: New York : London : Macmillan (N.Y.) ; Collier-Macmillan, 1971Description: xii, 320 p. : ill. ; 24 cm.Subject(s): International business enterprisesDDC classification: 658.18
Contents:
International business -- The international business challenge -- Foreign market analysis -- Exporting -- Foreign licensing -- International turnkey operations -- Analysis of the foreign environment -- Direct foreign investment -- Managing an international company.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.18 (Browse shelf(Opens below)) | 1 | Available | 00028838 |
Total holds: 0
Includes bibliographical references and index.
International business -- The international business challenge -- Foreign market analysis -- Exporting -- Foreign licensing -- International turnkey operations -- Analysis of the foreign environment -- Direct foreign investment -- Managing an international company.