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International marketing / Philip R. Cateora and John M. Hess.
By: Cateora, Philip R [author]
.
Contributor(s): Hess, John M. (John Milton) [author].
Material type: 
BookPublisher: Homewood, Illinois : Richard D. Irwin, 1979Copyright date: ©1979Edition: Fourth edition.Description: xv, 734 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0256021538.Subject(s): Export marketing | International business enterprisesDDC classification: 658.84
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.84 (Browse shelf(Opens below)) | 1 | Available | 00046902 |
Total holds: 0
Bibliography: (pages 716-722) and indexes.