International business / Roger Bennett.
By: Bennett, Roger
.
Material type: 
BookPublisher: London : M&E Pitman, 1996Description: vii, 376 p. ; 24 cm. + pbk.ISBN: 0712110585 .Subject(s): International business enterprisesDDC classification: 338.88 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 338.88 (Browse shelf(Opens below)) | 1 | Available | 00009879 |
Enhanced descriptions from Syndetics:
This text covers a variety of major topics in international business, presenting the material in a concise and easy-to-understand way. Each chapter focuses on a basic fundamental of international business.
Includes bibliographical references (pages 357-365) and index.
The nature of international business -- The European Union -- East Europe -- Beyond Europe -- Cultural influences -- The international economic environment -- Competition, privatisation and deregulation -- The international political and legal environments -- The multinational company -- Direct foreign investment -- International technology transfer -- International logistics and distribution -- Organisation of international business -- International financial management -- Market entry -- International marketing -- International human resources management -- Strategies for international business -- Planning and control of international operations.