International marketing strategy / edited by Hans Thorelli, Helmut Becker.
By: Thorelli, Hans Birger [author].
Contributor(s): Becker, Helmut [author].
Material type: BookSeries: Pergamon policy studies on business.Publisher: New York : Pergamon Press, 1984Publisher: ©1980Edition: Revised edition.Description: xxi, 423 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0080255426; 0080255434.Subject(s): Export marketing | Marketing | International business enterprisesDDC classification: 658.84Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Store Item | 658.84 (Browse shelf(Opens below)) | 1 | Available | 00025262 |
Includes bibliographical references and indexes.
Part One: Success formula: Harmonizing structure and strategy -- Part Two: Inter-Nation Interface: The fusion of politics and economics -- Part Three: Local Environment: Public policy sets the scene -- Part Four: Market structure: Demand analysis and market resource base -- Part Five: Marketing strategy: One-Up on the marketing mix -- Part Six: Small business and international marketing -- Part Seven: Global marketing in the multinational corporation -- Part Eight: The marketing plan: Marketing and economic development.