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Global strategies : insights from the world's leading thinkers / with a preface by Percy Barnevik ; afterword by Rosabeth Moss Kanter.

Contributor(s): Barnevik, Percy | Kanter, Rosabeth Moss | Harvard Business School. Press.
Material type: materialTypeLabelBookSeries: Harvard business review book series.Publisher: Boston, Ma. : Harvard Business School Press, 1994Description: xix, 243 p. ; 24 cm. + hbk.ISBN: 0875845614.Uniform titles: Harvard business review. Subject(s): International business enterprises | Strategic planning | Competition, InternationalDDC classification: 658.049
Contents:
Part I: The global challenge -- Strategic intent / Gary Hamel and C. K. Prahalad -- How global companies win out / Thomas Hout, Michael E. Porter and Eileen Rudden -- The globalization of Europe: An interview with Wisse Dekker / Nan Stone -- The right way to go global: An interview with Whirlpool CEO David Whitwam / Regina Fazio Maruca -- Part II: Developing a global strategy -- What is a global manager? / Christopher A. Bartlett and Sumantra Ghoshal -- Manufacturing's new economies of scale / Michael E. McGrath and Richard W. Hoole -- Global logic of strategic alliances / Kenichi Ohmae -- Cooperate to compete globally / Howard V. Perlmutter and David A. Heenan -- Inside unilever: The evolving transnational company / Floris A. Maljiers -- Part III: Winning in foreign markets -- Beware the pitfalls of global marketing / Kamran Kashani -- Winging it in foreign markets / Martin van Mesdag -- Customizing global marketing / John A. Quelch and Edward J. Hoff -- Local memoirs of a global manager / Gurcharan Das -- From complacency to competitiveness: An interview with Vitro's Ernesto Martens / Nancy A. Nichols -- Afterword: What "Thinking globally" really means / Rosabeth Moss Kanter.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.049 (Browse shelf(Opens below)) 1 Available 00015332
Total holds: 0

Enhanced descriptions from Syndetics:

Renowned strategy thinkers, including Gary Hamel, C.K. Prahalad, Michael Porter, Christopher A. Bartlett, Sumantra Ghoshal and Kenichi Ohmae, discuss the myriad aspects of today's global issues, in this text. Interviews with executives and profiles of international companies reveal how practitioners are successfully implementing worldwide strategies.

Articles originally published in the Harvard business review since 1982.

Includes bibliographical references and index.

Part I: The global challenge -- Strategic intent / Gary Hamel and C. K. Prahalad -- How global companies win out / Thomas Hout, Michael E. Porter and Eileen Rudden -- The globalization of Europe: An interview with Wisse Dekker / Nan Stone -- The right way to go global: An interview with Whirlpool CEO David Whitwam / Regina Fazio Maruca -- Part II: Developing a global strategy -- What is a global manager? / Christopher A. Bartlett and Sumantra Ghoshal -- Manufacturing's new economies of scale / Michael E. McGrath and Richard W. Hoole -- Global logic of strategic alliances / Kenichi Ohmae -- Cooperate to compete globally / Howard V. Perlmutter and David A. Heenan -- Inside unilever: The evolving transnational company / Floris A. Maljiers -- Part III: Winning in foreign markets -- Beware the pitfalls of global marketing / Kamran Kashani -- Winging it in foreign markets / Martin van Mesdag -- Customizing global marketing / John A. Quelch and Edward J. Hoff -- Local memoirs of a global manager / Gurcharan Das -- From complacency to competitiveness: An interview with Vitro's Ernesto Martens / Nancy A. Nichols -- Afterword: What "Thinking globally" really means / Rosabeth Moss Kanter.

Reviews provided by Syndetics

Booklist Review

As part of an ongoing series dealing with key business topics of current interest, this book contains 14 readings from the Harvard Business Review. The contributors, including such notables as Michael E. Porter, Kinichi Ohmae, Christopher A. Bartlett, Gary Hamel, and C. K. Prahalad, discuss the myriad aspects of global issues. This reader is appropriately divided into three parts: the global challenge, developing a global strategy, and winning in foreign markets. All but four of the readings come from articles published in the past five years. The volume is well organized with a preface and an afterword, a brief abstract of each reading, and a short biographical sketch of each of the 23 contributing authors and coauthors. This consequential book presents a compelling vision of competitive strategy in an increasingly borderless world. Recommended for a wide audience of practicing executives, consultants, and business academics. ~--Joseph Leonard

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