Global strategies : insights from the world's leading thinkers / with a preface by Percy Barnevik ; afterword by Rosabeth Moss Kanter.
Contributor(s): Barnevik, Percy | Kanter, Rosabeth Moss | Harvard Business School. Press.
Material type: BookSeries: Harvard business review book series.Publisher: Boston, Ma. : Harvard Business School Press, 1994Description: xix, 243 p. ; 24 cm. + hbk.ISBN: 0875845614.Uniform titles: Harvard business review. Subject(s): International business enterprises | Strategic planning | Competition, InternationalDDC classification: 658.049Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 658.049 (Browse shelf(Opens below)) | 1 | Available | 00015332 |
Enhanced descriptions from Syndetics:
Renowned strategy thinkers, including Gary Hamel, C.K. Prahalad, Michael Porter, Christopher A. Bartlett, Sumantra Ghoshal and Kenichi Ohmae, discuss the myriad aspects of today's global issues, in this text. Interviews with executives and profiles of international companies reveal how practitioners are successfully implementing worldwide strategies.
Articles originally published in the Harvard business review since 1982.
Includes bibliographical references and index.
Part I: The global challenge -- Strategic intent / Gary Hamel and C. K. Prahalad -- How global companies win out / Thomas Hout, Michael E. Porter and Eileen Rudden -- The globalization of Europe: An interview with Wisse Dekker / Nan Stone -- The right way to go global: An interview with Whirlpool CEO David Whitwam / Regina Fazio Maruca -- Part II: Developing a global strategy -- What is a global manager? / Christopher A. Bartlett and Sumantra Ghoshal -- Manufacturing's new economies of scale / Michael E. McGrath and Richard W. Hoole -- Global logic of strategic alliances / Kenichi Ohmae -- Cooperate to compete globally / Howard V. Perlmutter and David A. Heenan -- Inside unilever: The evolving transnational company / Floris A. Maljiers -- Part III: Winning in foreign markets -- Beware the pitfalls of global marketing / Kamran Kashani -- Winging it in foreign markets / Martin van Mesdag -- Customizing global marketing / John A. Quelch and Edward J. Hoff -- Local memoirs of a global manager / Gurcharan Das -- From complacency to competitiveness: An interview with Vitro's Ernesto Martens / Nancy A. Nichols -- Afterword: What "Thinking globally" really means / Rosabeth Moss Kanter.