Competing through innovation : essential strategies for small and medium-sized firms / Bertrand Bellon and Graham Whittington.
By: Bellon, Bertrand
.
Contributor(s): Whittington, Graham.
Material type: 
BookPublisher: Dublin : Oak Tree Press, 1996Description: 406 p. ; 24 cm.ISBN: 186076035X.Subject(s): Small business -- Management | Creative ability in business | Industrial productivity | Industrial management | Success in businessDDC classification: 658.4063 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.4063 (Browse shelf(Opens below)) | 1 | Available | 00115038 | ||
| General Lending | MTU Bishopstown Library Lending | 658.4063 (Browse shelf(Opens below)) | 1 | Available | 00015080 |
Enhanced descriptions from Syndetics:
Today, innovation is essential for the development, and even for the survival of businesses, and can be influential in a number of areas. Innovation is the result of a voluntary, necessary and risky process. Small firms can no longer afford to ignore technological advancement and all other forms of innovation. Standing still has become a more dangerous strategy than investing heavily to move forward.
Bibliography: (pages 387-389) and index.
Part One: You did say Innovation? -- Part Two: The innovation process -- Part Three: Why small firms are special -- Part Four: Innovation is a state of mind -- Part Five: Innovation policy and practice.