Business economics / Win Hornby, Bob Gammie and Stuart Wall.
By: Hornby, Win
.
Contributor(s): Gammie, Robert | Wall, Stuart.
Material type: 
BookSeries: Longman modular texts in business and economics.Publisher: London : Longman, 1996Description: xi, 379 p. ; 25 cm. + pbk.ISBN: 0582276837.Subject(s): Economics | Management | Managerial economicsDDC classification: 658.15 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.15 (Browse shelf(Opens below)) | 1 | Available | 00070392 |
Enhanced descriptions from Syndetics:
This text contains approximately 80% text, 15% test and assessment material and 5% further reading sources. The text's interactive approach is designed to encourage students' interest whilst at the same time providing a flexible resource for lecturers. An accompanying instructor's manual is available, containing teaching ideas, further exercises and photocopiable overhead masters.
Includes bibliographical references and index.
Introduction -- The macroeconomic environment -- The structure of the economy -- Firms and markets -- Business objectives -- Demand in theory and practice -- Cost in theory and practice -- Pricing in theory and practice -- Investment in theory and practice -- Corporate strategy and business economics -- International business -- Government and business.