Economics : an introduction for students of business and marketing / Frank Livesey.
By: Livesey, Frank.
Material type: BookSeries: Butterworth-Heinemann marketing series - student.Publisher: Oxford : Butterworth-Heinemann, 1990 (1994)Edition: 3rd ed.Description: x, 280 p. ; 24 cm. + pbk.ISBN: 0750600810.Subject(s): Economics | Economics -- Problems, exercises, etcDDC classification: 330Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 330 (Browse shelf(Opens below)) | 1 | Available | 00068623 |
Enhanced descriptions from Syndetics:
Recommended text for the Economics paper of the Certificate Examination. Students of business and marketing particularly those taking the professional examinations of the Chartered Institute of Marketing, the Institute of Chartered Secretaries and
Administrators and the Institute of Purchasing and Supply, need an understanding of economics grounded in reality.
Published on behalf of the Chartered Institute of Marketing.
Previous ed.: 1986.
Includes bibliographical references and index.
The economic system -- The consumer's demand -- Market demand -- Costs and production -- Supply -- Cost-based pricing -- Price determination in open markets -- An alternative approach to price determination -- Labour -- Competition policy -- Public sector producers -- The measurement of economic activity -- Consumption -- Investment -- The determination of national income -- Demand management -- Fiscal policy -- Monetary policy -- International trade -- International institutions and development -- Government policies to influence the type and location of investment.
Table of contents provided by Syndetics
- The economic system
- The consumer's demand
- Market demand
- Costs and production
- Supply
- Cost-based pricing
- Price determination in open markets
- An alternative approach to price determination
- Labour
- Competition policy
- Small firms and economic efficiency
- Public sector procedures
- Consumption
- Investment
- The determination of national income
- Demand management
- Fiscal policy
- Monetary policy
- International institutions and development
- Government policies to influence the type and location of investment