The power of logos : how to create effective company logos / William A. Haig and Laurel Harper.
By: Haig, William L.
Contributor(s): Harper, Laurel.
Material type: BookPublisher: Chichester : Wiley, 1997Description: xiv, 191 p. : ill. (some col.) + 24 cm.ISBN: 0471287784.Subject(s): Corporate image | Logos (Symbols)DDC classification: 659.285Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 659.285 (Browse shelf(Opens below)) | 1 | Available | 00075625 |
Enhanced descriptions from Syndetics:
This book brings together both design and marketing expertise to explain how to create a truly effective company logo. It demonstrates and explains how to integrate concepts such as credibility, familiarity, and the essential spirit of a business into a logo design. Written for both the designer and the company manager, it defines the meaning of "credibility" and then demonstrates the kinds of qualities that convey credibility in a company logo. You need this book if you are: A designer attempting to understand: marketing and business concepts how to translate "credibility" into design the defining qualities of a business what a client is saying the many applications of a logo A manager attempting to understand: how to approach the task of creating a logo the designer's perspective what message a company logo should convey how design can be used to symbolize expertise how to communicate clearly with a designer
Includes bibliographical references (page 173) and index.
The power of logos -- The power of credibility -- Planning for power -- The design process -- Implementation -- Case studies -- The businessperson's guide to great logos.
Table of contents provided by Syndetics
- What Is Logo Power?
- The Power of Credibility
- Planning for Power
- The Design Process
- Implementation
- Case Studies
- The Businessperson2s Guide to Great Logos
- Glossary: The Language of Logo Design
- Suggested Reading
- Figure Credits
- Index