The power of logos : how to create effective company logos / William A. Haig and Laurel Harper.

By: Haig, William L .

Contributor(s): Harper, Laurel .

Material type: materialTypeLabel

BookPublisher: Chichester : Wiley, 1997Description: xiv, 191 p. : ill. (some col.) + 24 cm.ISBN: 0471287784.Subject(s): Corporate image

| Logos (Symbols)

DDC classification: 659.285

Contents:

The power of logos -- The power of credibility -- Planning for power -- The design process -- Implementation -- Case studies -- The businessperson's guide to great logos.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
General Lending	MTU Bishopstown Library Lending	659.285 (Browse shelf(Opens below))	1	Available		00075625

Total holds: 0

Enhanced descriptions from Syndetics:

This book brings together both design and marketing expertise to explain how to create a truly effective company logo. It demonstrates and explains how to integrate concepts such as credibility, familiarity, and the essential spirit of a business into a logo design. Written for both the designer and the company manager, it defines the meaning of "credibility" and then demonstrates the kinds of qualities that convey credibility in a company logo. You need this book if you are: A designer attempting to understand: marketing and business concepts how to translate "credibility" into design the defining qualities of a business what a client is saying the many applications of a logo A manager attempting to understand: how to approach the task of creating a logo the designer's perspective what message a company logo should convey how design can be used to symbolize expertise how to communicate clearly with a designer

Includes bibliographical references (page 173) and index.

The power of logos -- The power of credibility -- Planning for power -- The design process -- Implementation -- Case studies -- The businessperson's guide to great logos.

Table of contents provided by Syndetics

What Is Logo Power?
The Power of Credibility
Planning for Power
The Design Process
Implementation
Case Studies
The Businessperson2s Guide to Great Logos
Glossary: The Language of Logo Design
Suggested Reading
Figure Credits
Index

Author notes provided by Syndetics

About the Authors William L. Haig received an M.A. in Marketing Communications at the University of Hawaii. He has worked as a marketing executive since then, and has taught courses on company logo planning at the University of Hawaii. He currently manages marketing, public relations, and graphic design at TheBus -- the public transportation system in Honolulu, Hawaii. Laurel Harper is former Editor of HOW: The Bottom Line Design Magazine. She currently manages her own public relations and writing firm, specializing in design, near Louisville, Kentucky.