MTU Cork Library Catalogue

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Marketing ethics : an international perspective / Bodo B. Schlegelmilch.

By: Schlegelmilch, Bodo B.
Material type: materialTypeLabelBookSeries: Advanced marketing series.Publisher: London ; Boston : International Thomson Business Press, 1998Description: x, 468 p. : ill. ; 24 cm.ISBN: 186152191X.Subject(s): Business ethics | Marketing | EthicsDDC classification: 658.8
Contents:
Part I: Fundamentals of marketing ethics -- Part II: Ethics in international marketing practice - cases -- Part III: Readings in international marketing ethics -- Part IV: Business ethics resources.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) 1 Available 00074993
Total holds: 0

Enhanced descriptions from Syndetics:

Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.

Includes bibliographical references and index.

Part I: Fundamentals of marketing ethics -- Part II: Ethics in international marketing practice - cases -- Part III: Readings in international marketing ethics -- Part IV: Business ethics resources.

Table of contents provided by Syndetics

  • 1 Introduction
  • Part I Fundamentals of Marketing Ethics
  • 2 The need for corporate integrity
  • 3 Ethics in the Triad
  • 4 Ethical dimensions in the analysis of international marketing opportunities
  • 5 Ethical dimensions in international marketing management
  • 6 Ethical dimensions in the selection and implementation of international marketing strategies
  • 7 Future challenges in international marketing ethics
  • Part II Ethics in International Marketing Practice û Cases
  • 8 The IBM - Fujitsu dispute
  • 9 H.B. Fuller in Honduras: Street children and substance abuse
  • 10 Starnes-Brenner Machine tool Co. To bribe or not to bribe
  • 11 The case of the environment impasse
  • 12 Audi of America, Inc.
  • 13 Dow Corning Corporation: Business conduct and global values
  • Part III Readings in INternational Marketing Ethics
  • 14 Earnest Grundling: ethics and working with the Japanese
  • 15 Lyn Sharp Pain: Corporate Policy and the Ethics of Competitor intelligence gathering
  • 16 International corporate bribery
  • 17 A cross-national investigation of industrial sales people's ethical perceptions
  • 18 Ethics, pricing and the pharmaceutical industry
  • 19 Corporate institutionalization of business ethics in the United States and Great Britain
  • Appendix
  • Bibliography
  • Index

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