MTU Cork Library Catalogue

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Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.827.
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Building strong brands / David A. Aaker.

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, 1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.827.
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