MTU Cork Library Catalogue

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Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald.

by De Chernatony, L. (Leslie) | McDonald, Malcolm | De Chernatony, L. (Leslie). Creating powerful brands.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Oxford ; Boston : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.827.
The future of brands : tweny-five visions / edited by Rita Clifton and Esther Maughan.

by Clifton, Rita | Maughan, Esther.

Material type: book Book; Format: print Publisher: London : MacMillan, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.827.
Brands : the new wealth creators / edited by Susannah Hart and John Murphy.

by Hart, Susannah | Murphy, John M, 1944-.

Material type: book Book; Format: print Publisher: London : MacMillan, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.827.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.827.
Building strong brands / David A. Aaker.

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, 1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.827.
No logo : no space, no choice, no jobs / Naomi Klein.

by Klein, Naomi, 1970- [author].

Material type: book Book; Literary form: Not fiction Publisher: London : Flamingo, 2000Other title: No logo.Availability: Items available for loan: MTU Bishopstown Library (1), MTU Crawford College of Art and Design Library (2). Location(s): Lending 338.88, Lending 338.88.
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