MTU Cork Library Catalogue

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Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson.

by Gummesson, Evert, 1936- | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Boston, Mass. : Butterworth Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.812.
Integrated marketing communications : the holistic approach / Tony Yeshin.

by Yeshin, Tony | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
International marketing / Stanley J. Paliwoda and Michael J. Thomas.

by Paliwoda, Stanley J [author] | Thomas, Michael J, 1933- [author] | Chartered Institute of Marketing.

Edition: Third editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth Heinemann, 1999Publisher: ©1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
Channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman and Timothy R. Furey.

by Friedman, Lawrence | Furey, Timothy R.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
Cyberstrategy : business strategy for extranets, intranets and the Internet / Pauline Bickerston ... [et al.].

by Bickerton, Matthew | Bickerton, Pauline | Simpson-Holley, Kate.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
The fundamentals of corporate communications / Richard R. Dolphin.

by Dolphin, Richard.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.45.
Innovation in marketing / edited by Peter Doyle and Susan Bridgewater.

by Doyle, Peter, 1943 June 23-2003 | Bridgewater, Susan | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Marketing professional services : winning new business in the professional services sector / Michael M. Roe.

by Roe, Michael | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Relationship marketing : strategy and implementation / Helen Peck, Adrian Payne, Martin Christopher and Moira Clark.

by Peck, Helen | Payne, Adrian | Christopher, Martin | Clark, Moira (Moira K.) | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Sales management / Chris J. Noonan.

by Noonan, Chris J | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.81.
Information technology applications : a coursebook for vocational qualifications / Chris West and Richard Lording.

by West, Chris | Lording, Richard.

Material type: book Book Publisher: London : Heinemann Newnes, 1989Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 338.4700354.
Mechanics of materials. Vol.1, An introduction to the mechanics of elastic and plastic deformation of solids and structural materials / E.J. Hearn.

by Hearn, E. J. (Edwin John) [author].

Edition: Third editionAdditional Physical Forms: Electronic version Hearn, E.J. (Edwin John). Mechanics of materials. Vol. 1, An introduction to the mechanics of elastic and plastic deformation of solids and structural materials Third edition. Oxford : Butterworth-Heinemann, ©1997. Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Publisher: ©1997Availability: Items available for loan: MTU Bishopstown Library (2), MTU National Maritime College of Ireland Library (3). Location(s): Lending 620.1123, Lending 620.1123.
The motor vehicle / K. Newton, W. Steeds and T.K. Garrett.

by Newton, K. (Kenneth) | Steeds, W. (William) | Garrett, T. K.

Edition: 11th ed.Material type: book Book; Format: print Publisher: London : Butterworth-Heinemann, 1991Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 629.2.
Baker & Silverton's introduction to medical laboratory technology / F. J. Baker, R. E. Silverton and C. J. Pallister.

by Baker, F. J. (Francis Joseph) | Silverton, R. E | Pallister, Chris.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1997Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 616.075.
Wave mechanics for chemists / C. W. N. Cumper.

by Cumper, C. W. N. (Charles William Neville).

Material type: book Book; Format: print Publisher: London : Heinemann, 1966Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 541.28.
Occupational health practice / H.A. Waldron.

by Waldron, H. A | Schilling, R. S. F. (Richard Selwyn Francis).

Edition: 3rd ed. Material type: book Book Publisher: Oxford : Butterworth-Heinemann, 1989 (1993[printing])Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 613.62.
Viscoelastic machine elements : elastomers and lubricants in machine systems / Desmond F. Moore.

by Moore, Desmond F.

Material type: book Book Publisher: Oxford ; New York : Butterworths-Heinemann, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 621.89.
Food and beverage management / Bernard Davis, Sally Stone.

by Davis, Bernard | Stone, Sally, 1933-.

Edition: 2nd ed.Material type: book Book Publisher: London ; Boston : Butterworth-Heinemann, 1991Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 647.95068.
Good laboratory and clinical practices : techniques for the quality assurance professional / edited by P.A. Carson and N.J. Dent..

by Carson, P. A.. (Phillip Alfred), 1944- | Dent, N. J. (Nigel J.).

Material type: book Book Publisher: Oxford : Heinemann Newnes, 1990Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 506.85.
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