Research methods for business students / Mark N. K. Saunders, Philip Lewis and Adrian Thornhill.
By: Saunders, M. N. K [author. ]
.
Contributor(s): Lewis, Philip [author.] | Thornhill, Adrian [author.].
Material type: 
BookPublisher: Harlow : Financial Times/Prentice Hall, 2000Copyright date: ©2000Edition: Second edition.Description: xvi, 479 pages : illustrations (some color) ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273639773 (paperback); 9780273639770 (paperback).Subject(s): Business -- Research -- MethodologyDDC classification: 650.072 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 650.072 (Browse shelf(Opens below)) | 1 | Available | 00071356 |
Enhanced descriptions from Syndetics:
Research Methods for Business StudentsThis text provides students with the necessary knowledge and skills for the successful completion of a piece of business research. Written as a self-study guide, the student is taken step-by-step through the research process, while real-life case studies, worked examples and student activities bring to life the realities of undertaking business research.The second edition has been written against a background of rapid change. The availability of powerful analysis software and the accessibility of the Internet provide more sophisticated means of accessing and analysing data, and also exciting new avenues for research. Furthermore, the body of knowledge on research methods has expanded since the first edition. This edition has therefore been fully updated to take account of these changes. Now in two-colour, this is a comprehensive, effective and accessible learning resource.Features new to the second edition? Focus on utilising new technologies? Inclusion of relevant Internet addresses? Advice on use of on-line surveys? Worked examples and case studies have been updated? Additional worked examples and diagrams? Fully revised section on research s
Previous ed.: 1997.
Bibliography: p. 438-445. - Includes index.
The nature of business and management research and how to use this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the research approach and choosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionnaires -- Analysing quantitive data -- Analysing qualitative data -- Writing your project report.
Table of contents provided by Syndetics
- How to use this book
- Guided tour
- Preface
- Contributors
- Publisher ''s acknowledgements
- 1 The nature of business and management research and structure of this book
- Learning outcomes
- 1.1 Introduction
- 1.2 The nature of research
- 1.3 The nature of business and management research
- 1.4 The research process
- 1.5 The purpose and structure of this book
- 1.6 Summary
- Self-check questions
- Review and discuss questions
- References
- Further reading
- Self-check answers
- 2 Formulating and clarifying the research topic
- Learning outcomes
- 2.1 Introduction
- 2.2 Attributes of a good research topic
- 2.3 Generating and refining research ideas
- 2.4 Turning research ideas into research projects
- 2.5 Writing your research proposal
- 2.6 Summary
- Self-check questions
- Review and discuss questions
- Progressing your research project: From research ideas to a research proposal
- References
- Further reading
- Case 2 Catherine Chang and women in management
- Self-check answers
- 3 Critically reviewing the literature
- Learning outcomes
- 3.1 Introduction
- 3.2 The critical review
- 3.3 Literature sources available
- 3.4 Planning your literature search strategy
- 3.5 Conducting your literature search
- 3.6 Obtaining and evaluating the literature
- 3.7 Recording the literature
- 3.8 Summary
- Self-check questions
- Review and discuss questions
- Progressing your research project: Critically reviewing the literature
- References
- Further reading
- Case 3 National cultures and management styles
- Self-check answers
- 4 Understanding research philosophies and approaches
- Learning outcomes
- 4.1 Introduction
- 4.2 Understanding your research philosophy
- 4.3 Research approaches
- 4.4 Summary
- Self-check questions
- Review and discuss questions
- Progressing your research project: Diagnosing your research philosophy
- References
- Further reading
- Case 4 Marketing music products alongside emerging digital music channels
- Self-check answers
- 5 Formulating the research design
- Learning outcomes
- 5.1 Introduction
- 5.2 The purpose of your research
- 5.3 The need for a clear research strategy
- 5.4 Multiple methods choices - combining quantitative and qualitative techniques and procedures
- 5.5 Time horizons
- 5.6 The credibility of research findings
- 5.7 Summary
- Self-check questions
- Review and discuss questions
- Progressing your research project: deciding on your research design
- References
- Further reading
- Case 5 The international marketing management decisions of UK ski tour operators
- Self-check answers
- 6 Negotiating access and research ethics
- Learning outcomes
- 6.1 Introduction
- 6.2 Problems associated with access
- 6.3 Strategies to gain access
- 6.4 Research ethics
- 6.5 Summary
- Self-check questions
- Review and discuss questions
- Progressing your research project: Negotiating access and addressingethical issues
- References
- Further reading
- Case 6 Mystery customer research in restaurant chains
- Self-check answers
- 7 Selecting samples
- Learning outcomes
- 7.1 Introduction
- 7.2 Probability sampling
- 7.3 Non-probability sampling
- 7.4 Summary
- Self-check questions
- Review and discuss questions
- Progressing your research project: Using sampling as part of your research
- References
- Further reading
- Case 7 Auditor independenceand integrity in accounting firms
- Self-check answers
- 8 Using secondary data
- 8.1 Introduction
- 8.2 Types of secondary data and uses in research
- 8.3 Locating secondary data
- 8.4 Advantages and disadvantages of secondary data
- 8.5 Evaluating secondary data sources
- 8.6 Summary
- Self-check questions
- Review and discuss questions
- Progress