Entrepreneurship in the hospitality, tourism and leisure industries / Alison Morrison, Mike Rimmington and Claire Williams.
By: Morrison, Alison J
.
Contributor(s): Rimmington, Mike | Williams, Claire.
Material type: 
BookPublisher: Oxford : Butterworth-Heinemann, 1999Description: xvii, 250 p. : ill. ; 25 cm + pbk.ISBN: 0750640979.Subject(s): Entrepreneurship | Hospitality industry -- Management | Tourism -- Management | Leisure industry -- ManagementDDC classification: 338.4791 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00156081 | ||
| General Lending | MTU Bishopstown Library Lending | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00071462 |
Enhanced descriptions from Syndetics:
Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains: *Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.
Includes bibliographical references and index.
Part one: Concepts, principles and environment associated with entrepreneurship -- The process of entrepreneurship -- Entrepreneurs -- Corporate entrepreneurship -- Environment for enterprise -- Part two: Finance, business planning, operations management, marketing and strategy -- Finance, business planning and entrepreneurship -- Operation and management of entrepreneurial organizations -- Marketing and entrepreneurship -- Strategy and entrepreneurship -- Entrepreneurship, an overview.
Table of contents provided by Syndetics
- Foreword (p. ix)
- Preface (p. xiii)
- Part 1 Concepts, Principles and Environment Associated with Entrepreneurship (p. 1)
- 1 The process of entrepreneurship (p. 3)
- Introduction (p. 3)
- Definition (p. 4)
- Types of entrepreneurship (p. 9)
- Participants in the process (p. 14)
- Entrepreneurship elements (p. 15)
- Features of an entrepreneurial firm (p. 22)
- Summary (p. 23)
- 2 Entrepreneurs (p. 27)
- Introduction (p. 27)
- Definition (p. 28)
- Typologies and categorization (p. 30)
- Entrepreneurial transition (p. 34)
- Entrepreneur research approaches (p. 35)
- Characteristics, features, attitudes, and behaviours (p. 42)
- Summary (p. 49)
- 3 Corporate entrepreneurship (p. 53)
- Introduction (p. 53)
- Intrapreneurship (p. 54)
- Organization for intrapreneurship (p. 56)
- Intrapreneurship encouragement (p. 59)
- Dysfunctional management practices (p. 61)
- Summary (p. 68)
- 4 Environment for enterprise (p. 71)
- Introduction (p. 71)
- Political intervention (p. 72)
- Formative phase of social development (p. 78)
- Promotion/inhibition phase of social structure (p. 81)
- Mobilization phase of social action (p. 88)
- Summary (p. 94)
- Part 2 Finance, Business Planning, Operations Management, Marketing and Strategy (p. 97)
- 5 Finance, business planning and entrepreneurship (p. 99)
- Introduction (p. 99)
- Sources of start-up funding (p. 102)
- The business plan (p. 104)
- Sources of finance (p. 109)
- Financial management (p. 121)
- Summary (p. 122)
- 6 Operation and management of entrepreneurial organizations (p. 124)
- Introduction (p. 124)
- Entrepreneurial skill requirements (p. 125)
- Management expertise - name of the game (p. 128)
- Entrepreneurial immaturity (p. 132)
- Controlling the business (p. 133)
- The entrepreneur and human resource management (p. 135)
- Organization structure (p. 137)
- Delegation of authority (p. 140)
- Entrepreneurial decision making (p. 140)
- Reactionary and gut feeling as operational advantages (p. 142)
- Teamworking (p. 144)
- Entrepreneurs and quality management (p. 145)
- The entrepreneur and management of the life-cycle (p. 147)
- The entrepreneur and business failure (p. 150)
- The entrepreneur and business growth (p. 152)
- Summary (p. 155)
- 7 Marketing and entrepreneurship (p. 161)
- Introduction (p. 161)
- Marketing and competition (p. 162)
- Marketing and markets (p. 164)
- Market orientation (p. 165)
- Market positioning and segmentation (p. 167)
- The post-modernist consumer challenge (p. 172)
- Post-modernism and product life-cycle (p. 177)
- Pricing, value and concept flexibility (p. 180)
- Differentiation and communication (p. 182)
- Georgraphic dispersion and micro-demand (p. 185)
- Summary (p. 186)
- 8 Strategy and entrepreneurship (p. 189)
- Introduction (p. 189)
- Entrepreneurs and strategy (p. 193)
- Organizational issues (p. 195)
- Environment for entrepreneurial strategy (p. 201)
- Entrepreneurial strategies (p. 212)
- Summary (p. 224)
- 9 Entrepreneurship, an overview (p. 228)
- Introduction (p. 228)
- The process of entrepreneurship (p. 228)
- Entrepreneurs (p. 229)
- Corporate entrepreneurship (p. 230)
- Environment for enterprise (p. 231)
- Finance, business planning and entrepreneurship (p. 232)
- Operation and management (p. 232)
- Marketing and entrepreneurship (p. 233)
- Strategy and entrepreneurship (p. 233)
- End view (p. 234)
- Index (p. 239)
Author notes provided by Syndetics
Alison Morrison is Senior Lecturer specializing in entrepreneurship within the tourism industry at The Scottish Hotel School, University of Strathclyde.Mike Rimmington is Senior Lecturer and MBA Programme Director, School of Hotel and Restaurant Management, Oxford Brookes University.
Claire Williams is a Lecturer in Marketing and Hospitality Business, School of Leisure and Food Management, Sheffield Hallam University.