MTU Cork Library Catalogue

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Public relations techniques / Frank Jefkins.

By: Jefkins, Frank William.
Material type: materialTypeLabelBookPublisher: Oxford : Butterworth-Heinemann, 1994Edition: 2nd ed.Description: x, 465 p. ; 24 cm.ISBN: 075061563X.Subject(s): Public relationsDDC classification: 659.2
Contents:
Part One: Planning and management -- Part Two: Media relations -- Part Three: The media of communication -- Part Four: Special areas of public relations.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 659.2 (Browse shelf(Opens below)) 1 Available 00156104
General Lending MTU Bishopstown Library Lending 659.2 (Browse shelf(Opens below)) 1 Available 00016808
Total holds: 0

Enhanced descriptions from Syndetics:

This second edition of Frank Jefkins' definitive guide to public relations management has been extensively revised to include references to changes in the 1990's, especially regarding the media, uses of video, new codes of practice, the recent research findings of numerous PR bodies and export implications. 'Public Relations Techniques' gives a comprehensive picture of the role of public relations in commercial and non-commercial organisations.


As recipient of the Stephen Tallents Medal of the Institute of Public Relations for `exceptional achievement in, and contribution to public relations practice' Frank Jefkins is uniquely qualified to write this comprehensive, detailed and practical book covering all aspects of public relations. The new edition now covers the two CAM Diploma PR papers and includes past examination papers.


Covers the two CAM Diploma PR papers and includes past exam papers
Definitive guide to public relations management
Revised to include references to changes in the 1990's

Bibliography: (pages 438-440) and index.

Part One: Planning and management -- Part Two: Media relations -- Part Three: The media of communication -- Part Four: Special areas of public relations.

Table of contents provided by Syndetics

  • Planning and Management: In-house PR departments and PR consultancies
  • Writing reports and proposals
  • Managing planned PR programmes
  • Appreciation of the situation
  • Determining objectives
  • Defining publics
  • Selecting PR media
  • Budgeting
  • Assessing results
  • Media Relations: Role of the press officer
  • Writing news releases
  • Writing feature articles
  • Presentation of press material
  • Organizing PR functions and events
  • Broadcast material and opportunities for PR
  • Photographs and captions
  • Working with the printer
  • The Media of Communication: The press
  • Broadcasting
  • Overseas Media
  • Video and visual aids
  • Seminars, meetings and conferences
  • House journals
  • Exhibitions
  • PR literature
  • The psychology of communication
  • Special Areas of Public Relations: PR and marketing
  • The corporate image and the corporate identity
  • Financial public relations
  • Internal public relations
  • Crisis management
  • Sponsorship
  • Corporate and issue advertising
  • Political and parliamentary public relations
  • Pre-selling through market education

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