Marketing planning in small manufacturing firms : an investigation into the theory and practice of marketing planning by small manufacturing firms in Counties Cork and Kerry / John Patrick Cowman.
By: Cowman, John Patrick.
Material type:
BookSeries: MBS. - Business studies.Publisher: Cork : CIT, 1998Description: 345 p. : col.ill ; 30 cm. + hbk.Subject(s): Marketing -- Management
| Marketing -- Management -- Small business | Marketing -- Management -- Manufacturing industries | Small business -- Cork, Ireland | Small business -- Kerry, IrelandDDC classification: THESES PRESS Dissertation note: Thesis (MBS.) - Cork Institute of Technology, Cork, 1997.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Reference | MTU Bishopstown Library Thesis | THESES PRESS (Browse shelf(Opens below)) | 1 | Reference | 00076602 |
Total holds: 0
Thesis (MBS.) - Cork Institute of Technology, Cork, 1997.
Bibliography: p. 60-66, p. 79-80, p. 87, p. 105-108, p. 118-120, p. 126-128, p. 137-138, p. 149-150.