The media student's book / Gill Branston and Roy Stafford.
By: Branston, Gill
.
Contributor(s): Stafford, Roy.
Material type: 
BookPublisher: London ; New York : Routledge, 1999Edition: 2nd ed.Description: xii, 468 p. : ill. ; 25 cm.ISBN: 0415173086 (pbk); 0415173078 (hbk).Subject(s): Mass mediaDDC classification: 302.23 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 302.23 (Browse shelf(Opens below)) | 1 | Available | 00083101 |
Enhanced descriptions from Syndetics:
A guide for students of media studies, this text covers all the key topics and provides a detailed and accessible guide to concepts and debates. The book has been written by a lecturer and a freelance teacher, writer and chief examiner in the area, both aware of the needs of media students at all levels. Individual chapters include: languages of media; narratives; production techniques; production organization; genres; representations; ideologies and discourses; technologies; realisms; postmodernisms; globalization and alternatives; Advertising; marketing and fashion; audiences. The chapters are supported by individual case studies which include: Analyzing images; psycho; producing in the studio system; science fiction; stereotyping; selecting and constructing news; digital publishing and the Internet; realism and TV Police Series; pulp fiction; making and enjoying global music; who owns the media?; news corporation; making stars; public service broadcasting; making films outside the mainstream; local newspapers and advertising; selling audiences.
Includes bibliographical references (pages 452-460) and index.
The languages of media -- Narratives -- Production techniques -- Production organisation -- Genres -- Representations -- Ideologies and discourses -- Technologies -- Realisms -- Postmodernisms -- Globalisation -- Industries -- Institutions -- Independents and alternatives -- Advertising and marketing -- Audiences.
CIT Module MMED 6009 - Core reading
Table of contents provided by Syndetics
- Acknowledgements (p. vii)
- Figure acknowledgements (p. viii)
- Introduction (p. 1)
- 1 The languages of media (p. 5)
- 2 Case study: Analysing images (p. 18)
- 3 Narratives (p. 23)
- 4 Case study: Psycho (p. 46)
- 5 Production techniques (p. 52)
- 6 Production organisation (p. 72)
- 7 Case study: Producing in the studio system (p. 98)
- 8 Genres (p. 105)
- 9 Case study: Science fiction (p. 118)
- 10 Representations (p. 125)
- 11 Case study: Stereotyping (p. 137)
- 12 Ideologies and discourses (p. 143)
- 13 Case study: Selecting and constructing news (p. 161)
- 14 Technologies (p. 172)
- 15 Case study: Digital publishing and the Internet (p. 193)
- 16 Realisms (p. 205)
- 17 Case study: Realism and the television police series (p. 226)
- 18 Postmodernisms (p. 233)
- 19 Case study: Pulp Fiction (p. 242)
- 20 Globalisation (p. 248)
- 21 Case study: Making and enjoying global music (p. 262)
- 22 Industries (p. 270)
- 23 Case study: Who owns the media? (p. 291)
- 24 Case study: News Corporation (p. 299)
- 25 Case study: Making stars (p. 308)
- 26 Institutions (p. 316)
- 27 Case study: Public service broadcasting (p. 340)
- 28 Independents and alternatives (p. 351)
- 29 Case study: Making films outside the mainstream (p. 369)
- 30 Advertising and marketing (p. 377)
- 31 Case study: Local newspapers and advertising (p. 391)
- 32 Audiences (p. 403)
- 33 Case study: Selling audiences (p. 422)
- Glossary of key terms (p. 432)
- Select bibliography and resources (p. 452)
- Index (p. 461)
Author notes provided by Syndetics
Gill Branston is a Lecturer in Journalism, Media and Cultural Studies at Cardiff University.Roy Stafford is a Freelance Lecturer in Media Education and Training.