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		Perspectives on strategic marketing management / edited by Roger A. Kerin and Robert A. Peterson. by Kerin, Roger A \| Peterson, Robert A. (Robert Allen), 1944-. Edition: 2nd ed.Material type: Book Publisher: Boston : Allyn and Bacon, 1983Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8. Place hold Add to cart (remove)
		Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson. by Kerin, Roger A \| Peterson, Robert A. (Robert Allen), 1944-. Edition: 5th ed.Material type: Book Publisher: Boston : Allyn and Bacon, 1990Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8. Place hold Add to cart (remove)

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