Winning the chain restaurant game : eight key strategies / Charles Bernstein, Ron Paul.

By: Bernstein, Charles, 1934-.

Contributor(s): Paul, Ronald N .

Material type: materialTypeLabel

BookPublisher: New York : John Wiley, c1994Description: xxvi, 285 p. ; 24 cm.ISBN: 0471305456.Subject(s): Chain restaurants

| Restaurant management

DDC classification: 647.95068

Contents:

The leadership touch -- Motivating to win -- The customer is King or Queen -- Keep your eye on the ball -- Marketing and merchandising versatility -- The economic-focus dilemma -- Leveraging to win -- The life cycle -- Leader of the pack: The Big Mac -- The thin line: Success versus failure -- Conclusion: Forging the links.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
General Lending	MTU Bishopstown Library Lending	647.95068 (Browse shelf(Opens below))	1	Available		00014231

Total holds: 0

Enhanced descriptions from Syndetics:

Winning the Chain Restaurant Game

Are you ready for success?...

Find out what it takes in this insider's guide to making it in today's most exciting growth industry.

In this instructive and inspiring book, award-winning authors and foodservice industry experts Charles Bernstein and Ron Paul tell how the most successful restaurant companies win with bottom-up management, putting the customer on top. Based on interviews with more than a hundred industry executives and packed with enlightening examples as well as a few historic failures, this unique book teaches important lessons for restaurateurs and other entrepreneurs:

Presents the first authoritative, in-depth look at the restaurant chain industry as a whole Tells how successful chain CEOs produce results with varied winning styles Isolates and clearly describes the eight crucial factors, or strategic "links," vital to restaurant chain success Tells how chains can capitalize on bulk purchasing, brand identity, consistent execution, an individual sense of style and--most of all--finding unique ways to please the customer

Few success stories so thoroughly embody the twentieth-century American dream as those of restaurant chains such as McDonald's, KFC, Pizza Hut, Wendy's, Little Caesar's, and Taco Bell. But besides the "true grit" demonstrated by entrepreneurial heros like McDonald's Ray Kroc and Wendy's Dave Thomas, what does it take to build and maintain a successful restaurant or retail chain? Find out in this first book to give a broad, long-term perspective on one of the nation's leading growth industries and to offer crucial lessons for all entrepreneurs, no matter what the business.

Winning the Chain Restaurant Game, by award-winning authors and noted foodservice industry experts Charles Bernstein and Ron Paul, documents the critical success factors required for one of the toughest, most competitive industries.

Highlighting the winning styles of more than a hundred chain executives, their triumphs, trials, disappointments, and turnarounds, this fascinating and instructive book identifies the eight strategic "links" that lead to victory in the chain restaurant business. With surgical precision, Bernstein and Paul explore such key factors as leadership, motivation, bulk purchasing, marketing, identity, consistency, and expansion. But they place focus ahead of everything and conclude that the entrepreneurial passion of an executive who deeply believes in his concept is the ultimate catalyst for success.

Small- to medium-size chains are going public at a dizzying pace and there are enormous financial opportunities for savvy restaurant owners. Winning the Chain Restaurant Game arms operators with the vital know-how needed to win the game.

"A Restaurants & institutions book.".

Includes index.

Table of contents provided by Syndetics

The Leadership Touch
Motivating to Win
The Customer Is King or Queen
Keep Your Eye on the Ball
Marketing and Merchandising Versatility
The Economic-Focus Dilemma
Leveraging to Win
The Life Cycle
Leader of the Pack: The Big Mac
The Thin Line: Success Versus Failure
Conclusion: Forging the Links
Index

Author notes provided by Syndetics

Ron Paul was born in Pittsburgh, Pennsylvania on August 20, 1935. He received a B.S. degree in biology from Gettysburg College in 1957 and a M.D. degree from the Duke University School of Medicine in 1961. He served as a flight surgeon in the United States Air Force from 1963 to 1965 and then the United States Air National Guard from 1965 to 1968. Afterward, he opened a private practice in obstetrics and gynecology in Texas.

He served in the United States Congress from 1976 to 1984, and again from 1996 to the present. He has devoted his political career to the defense of individual liberty, sound money, and a non-interventionist foreign policy. He is the founder of the advocacy group Campaign for Liberty and has been called the "intellectual grandfather" of the Tea Party movement. He has written several books including The Case for Gold, The Revolution: A Manifesto, End the Fed, and Liberty Defined: 50 Essential Issues That Affect Our Freedom.

(Bowker Author Biography)