The discourse of advertising / Guy Cook.
By: Cook, Guy (Guy W. D.)
.
Material type: 
BookSeries: Interface (London: Publisher: London ; New York : Routledge, 1992Description: xxi, 250 p. : ill. ; 24 cm.ISBN: 0415041708; 0415041716 (pbk.).Subject(s): Discourse analysis | Advertising | Applied linguisticsDDC classification: 302.23 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 302.23 (Browse shelf(Opens below)) | 1 | Available | 00018586 |
Includes bibliographical references (pages 237-244) and index.
Introduction: ads as a discourse type -- Part I: Materials -- Substance and surroundings -- Pictures, music, speech and writing -- Language and paralanguage -- Part II: Text -- Words and phrases -- Prosody, parallelism, poetry -- Connected text -- Part III: People -- Narrative voices -- Ways of hearing -- Conclusion: ads as a discourse type.
Table of contents provided by Syndetics
- Foreword (p. xiv)
- Acknowledgements (p. xix)
- 1 Introduction: Ads as a Discourse Type (p. 1)
- Part I Materials (p. 21)
- 2 Substance and Surroundings (p. 23)
- 3 Pictures, Music, Speech and Writing (p. 37)
- 4 Language and Paralanguage (p. 60)
- Part II Text (p. 95)
- 5 Words and Phrases (p. 97)
- 6 Prosody, Parallelism, Poetry (p. 120)
- 7 Connected Text (p. 146)
- Part III People (p. 167)
- 8 Narrative Voices (p. 169)
- 9 Ways of Hearing (p. 197)
- 10 Conclusion: Ads as a Discourse Type (p. 214)
- Notes (p. 231)
- References (p. 237)
- Index (p. 245)