O'Mahony, Stephen, <br/><br/>
The proliferation of augmented reality applications :  exploring consumer adoption and marketing applications / 
Stephen O'Mahony. 
 - Cork :  Cork Institute of Technology,  2014. 
 - xi, 555 pages :  illustrations (some color), graphs, tables ;  30 cm. 
 - Ph.D - Marketing and International Business .
<br/><br/>Thesis (Ph.D) - Cork Institute of Technology, 2014. 
<br/><br/>Bibliography: p. 490-521. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Augmented reality.<br/>Virtual reality<br/>Marketing<br/>Marketing research.<br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>THESES PRESS