Corporate social responsibility and its impact on consumer's behaviour in the cosmetic industry : a case study of the MAC Cosmetics Company /
Magdalena Bodziony.
- Cork : CIT, 2014.
- 80 pages : graphs, tables ; 30 cm.
- M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2014.
Bibliography: p. 65-68.
M.A.C Cosmetics (Firm)
Social responsibility of business. Consumer behavior. Cosmetics Industry.