O'Regan, Miriam, <br/><br/>
How social media networking is supporting customer engagement and brand awareness :  a PR perspective in an irish context / 
Miriam O'Regan. 
 - Cork :  CIT,  2013. 
 - x, 99 pages :  color illustrations ;  30 cm. 
 - M.A. - Public Relations with New Media .
<br/><br/>Thesis (M.A.) - Cork Institute of Technology, 2013. 
<br/><br/>Bibliography: p. 66-68. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media <br/>Online social networks <br/>Branding (Marketing)<br/>Customer relations<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>THESES PRESS