O'Sullivan, Rachel, <br/><br/>
The use of online and offline communication in public information campaigns:  a case study of the Health Service Executive "Quit" campaign / 
Rachel O'Sullivan. 
 - Cork :  CIT,  2013. 
 - 91 pages :  color illustrations ;  30 cm. 
 - M.A. - Public Relations with New Media  .
<br/><br/>Thesis (M.A.) - Cork Institute of Technology, 2013. 
<br/><br/>Bibliography: p. 68-72. 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Ireland. Health Service Executive --Advertising campaigns. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Smoking--Health aspects<br/>Public health<br/>Health promotion.<br/>Digital media<br/>Advertising campaigns.<br/>Public relations.
<br/><br/><label>Dewey Class. No.: </label>THESES PRESS