Henley, Jennifer <br/><br/>
How Irish racecourses use PR tactics and promotional tools to improve attendance levels at race meetings / 
Jennifer Henley. 
 - 2011. 
 - Cork :  Cork Institute of Technology,  2011. 
 - 85 p. :  col. ill. ;  30 cm. 
 - M.A. - Public Relations with New Media. .
<br/><br/>Thesis (M.A.) - Cork Institute of Technology, 2011. 
<br/><br/>Bibliography: p. 61-62. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Racetracks (Horse racing)
<br/><br/><label>Dewey Class. No.: </label>THESES PRESS