Fundraising in changing times : the PR and media relations tactics that non profit organisations use in their fundraising campaigns ; a case study analysis /
Sarah-Louise Noonan.
- 2011.
- Cork : Cork Institute of Technology, 2011.
- v, 73 p. ; 30 cm.
- M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2011.
Bibliography: p. 68-72.
Public relations Fund raising. Nonprofit organizations--Finance. Nonprofit organizations--Management.