Noonan, Sarah-Louise.

Fundraising in changing times : the PR and media relations tactics that non profit organisations use in their fundraising campaigns ; a case study analysis / Sarah-Louise Noonan. - 2011. - Cork : Cork Institute of Technology, 2011. - v, 73 p. ; 30 cm. - M.A. - Public Relations with New Media .

Thesis (M.A.) - Cork Institute of Technology, 2011.

Bibliography: p. 68-72.


Public relations
Fund raising.
Nonprofit organizations--Finance.
Nonprofit organizations--Management.

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