Exploring the impact of social media on regional festivals in Ireland : a public relations perspective /
Niamh McCarthy.
- 2011.
- Cork : Cork Institute of Technology, 2011.
- vii, 61, xxv p. ; 30 cm.
- M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2011.
Bibliography: p. 56-61.
Social media Public relations. Popular culture--Ireland. Festivals--Ireland.