O'Keeffe, Helen <br/><br/>
Changing times :  a study of the relationship between the public relations practitioner and the journalist / 
Helen O'Keeffe. 
 - 2011. 
 - Cork :  Cork Institute of Technology, 2011. 
 - 65 xxxvii p. ;  30 cm. 
 - M.A. - Public Relations with New Media .
<br/><br/>Thesis (M.A.) - Cork Institute of Technology, 2011.  
<br/><br/>Bibliography: p. 63-65. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Communication in organizations.  <br/>Mass media and business.
<br/><br/><label>Dewey Class. No.: </label>THESES PRESS