A comparative study of how social media and Web 2.0 tools such as Facebook, Twitter and viral marketing, can be used by small businesses to integrate a business strategy of augmenting the company profile and awareness with their publics /
Robyn Foley.
- 2011.
- Cork : Cork Institute of Technology, 2011.
- 107 p. ; 30 cm.
- M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2011.
Bibliography: p. 81-83.
Social media--Economic aspects. Online social networks--Economic aspects. Internet marketing. Viral marketing.