The impact of social media on an organisation's brand image : a public relations perspective /
Kieran Collins.
- 2011.
- Cork : Cork Institute of Technology, 2011.
- 99 p. ; 30 cm.
- M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2011.
Bibliography: p. 68-69.
Corporate image. Public relations. Mass media and business. Branding (Marketing) Corporations--Public relations.