The impact of celebrity endorsement on public relations campaigns and the consumer /
Berenice Geraghty.
- 2011.
- Cork : Cork Institute of Technology, 2011.
- 90 p. ; 30 cm.
- M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2011.
Bibliography: p. 67-70.
Public relations. Celebrities. Endorsements in advertising. Branding (Marketing) Advertising campaigns.