Creating powerful radio getting, keeping, and growing audiences : news, talk, information, and personality broadcast, HD, satellite and internet / [electronic resource] :
Valerie Geller ; edited by Turi Ryder.
- online resource (xvi, 340 pages) : illustrations
Includes bibliographical references and index.
Creating powerful radio -- Finding and developing talent -- Generators and reactors -- Performance and formatics -- Morning shows -- From rock to talk -- Talk shows --- Integrating news and talk -- Interviews -- Show prep -- Producers -- Call screening -- High-ego talent -- News -- Traffic and weather together -- Newswriting -- News anchoring -- Multi-version news -- Integrating radio and tv news -- Public service announcements -- Avoiding burnout -- Airchecking -- Promotion -- Sales and commercials -- Life stage demographics -- Research -- Final notes.
Electronic reproduction.: ProQuest LibCentral. Model of access: World Wide Web.