Ferguson, Tony. <br/><br/>
An empirical study in to the opinion of marketing from the perspective of business and consumers / 
Tony Ferguson. 
 - Cork :  CIT,  2011. 
 - 179 p. :  ill. ;  31 cm. +  hbk. 
 - MBS. - Business studies .
<br/><br/>Thesis (MBS.) - Cork Institute of Technology, Cork, 2011. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Ireland.<br/>Marketing research--Case studies.<br/>Marketing--Psychological aspects--Case studies.<br/>Consumer behavior--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>THESES PRESS