O'Sullivan, Jessica.

Assessing the impact of social media on the celebrity industry : a public relations perspective / Jessica O'Sullivan. - Cork : Cork Institute of Technology, 2010. - viii, 101 p. ; 30 cm. + hbk. - M.A. - Public Relations with New Media .

Thesis (M.A.) - Cork Institute of Technology, 2010.

Includes bibliographical references.


Celebrities.
Public relations.
Social media

THESES PRESS