An analysis of the contribution of public relations to the growth of the Ballymaloe brand /
Avril Desmond.
- Cork : Cork Institute of Technology, 2010.
- 81 p. ; 30 cm. + hbk.
- M.A. - Public Relations with New Media .
Thesis (MA) - Cork Institute of Technology, 2010.
Include bibliographical references.
Branding (Marketing) Food industry and trade--Marketing. Public relations.