Desmond, Avril.

An analysis of the contribution of public relations to the growth of the Ballymaloe brand / Avril Desmond. - Cork : Cork Institute of Technology, 2010. - 81 p. ; 30 cm. + hbk. - M.A. - Public Relations with New Media .

Thesis (MA) - Cork Institute of Technology, 2010.

Include bibliographical references.


Branding (Marketing)
Food industry and trade--Marketing.
Public relations.

THESES PRESS