The role of public relations in integrated marketing communications /
Claire Healy.
- Cork : Cork Institute of Technology, 2010.
- iv, 54 p. ; 30 cm. + hbk.
- M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2010.
Bibliography: p. 52-54.
Marketing Public relations. Relationship marketing.