The application of social marketing in increasing blood donation among donors and non donors : the case of third level students /
John Healy.
- Cork : Cork Institute of Technology, 2010.
- v, 174 p. ; 30 cm. + CD ROM 4 3/4 in.
- MBS - Management and Marketing .
CD to accompany Thesis stored in Theses Press
Thesis (MBS) - Cork Institute of Technology, 2010.
Includes bibliographical references.
Social marketing. Blood donors--Psychology. Public health Health promotion.