Griffin, Barry. <br/><br/>
The use of social marketing messages in an anti-tobacco context :  an investigation of Irish female adolescents / 
Barry Griffin. 
 - Cork :  CIT,  2010. 
 - v, 177, [54] p. ;  30 cm. +  hbk. 
 - MBS - Management and Marketing .
<br/><br/> CD ROM to accompany Thesis stored in Theses Press 
<br/><br/>Thesis (MBS) - Cork Institute of Technology, 2010. 
<br/><br/>Includes bibliographical references p. [50-54] 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Behavior modification<br/>Word-of-mouth advertising.<br/>Smoking--Prevention--Ireland.<br/>Smoking--Government policy--Ireland.<br/>Smoking--Health aspects<br/>Teenage girls--Tobacco use--Ireland.<br/>Smoking cessation.
<br/><br/><label>Dewey Class. No.: </label>THESES PRESS