Brunt, Paul. <br/><br/>
Market research in travel and tourism / 
Paul Brunt. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1997. 
 - xvi, 196 p. :  ill ;  24 cm. +  pbk. 
<br/><br/>Bibliography: (pages 191-194) and index. 
<br/><br/>What is research? -- Market research methods -- Planning a project -- Selecting a sample -- Designing a questionnaire -- Collecting the data -- Dealing with the data -- Writing up and presenting the results. 
<br/><br/><label>ISBN: </label>0750630825 
<br/><br/><label>LCCN: </label>97185345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism <br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>338.4791