Teenage consumer behaviour : factors that influence their purchase decisions towards clothing brands /
Regina Baylor.
- Cork : Cork Institute of Technology, 2009.
- 137 p. ; 30 cm. + hbk.
- MBS - Adult and Continuing Education .
Thesis (MBS) - Cork Institute of Technology, 2009.
Includes bibliographical references p.(116-134)
Teenage consumers. Consumer behavior. Brand name products. Consumer satisfaction. Popular culture