Baylor, Regina.

Teenage consumer behaviour : factors that influence their purchase decisions towards clothing brands / Regina Baylor. - Cork : Cork Institute of Technology, 2009. - 137 p. ; 30 cm. + hbk. - MBS - Adult and Continuing Education .

Thesis (MBS) - Cork Institute of Technology, 2009.

Includes bibliographical references p.(116-134)


Teenage consumers.
Consumer behavior.
Brand name products.
Consumer satisfaction.
Popular culture

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