Harman, Brian. <br/><br/>
The application of social marketing in reducing road traffic accidents among young male drivers - an investigation using physical fear threat appeals / 
Brian Harman. 
 - Cork :  Cork Institute of Technology,  2008. 
 - viii, 176 p. ;  30 cm. +  CD ROM 4 3/4 in. 
 - MBS - Business Studies  .
<br/><br/> CD ROM to accompany Thesis stored in Theses Press 
<br/><br/>Thesis (MBS) - Cork Institute of Technology, 2008.   
<br/><br/>Bibliographical references p. [178-221]. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys.<br/>Automobile drivers.--Attitudes. --Ireland<br/>Traffic accidents--Young men.<br/>Automobiles--Safety. 
<br/><br/><label>Dewey Class. No.: </label>THESES PRESS