Shier, Alan., <br/><br/>
Motor trade administration and organisation :  an Institute of the Motor Industry student guide / 
Alan Shier and David Murray. 
 - Second edition. 
 - Hertford :  Institute of the Motor Industry,  1996. 
 - 157 pages ;  21 cm +  pbk. 
<br/><br/>Includes index. 
<br/><br/>Part 1: Administration and organisation -- Section A: Organisation -- Section B: Service station layout -- Section C: Reception -- Section D: Control systems -- Section E: Control of equipment -- Section F: Specialist services -- Part 2: Company and office structures -- Section A: Company formation -- Section B: Capital -- Section C: Company finance and accounting systems -- Section D: Office practice -- Part 3: Reception management -- Section A: Administration and documentation -- Section B: Service marketing and promotion -- Section C: Personal qualities -- Section D: Reception management -- Section E: Commercial practice -- Part 4: Marketing and promotion -- Section A: Assessing customer needs -- Section B: Seasonal planning -- Section C: Promotions -- Section D: Methods of advertising. 
<br/><br/>
<br/><br/><label>ISBN: </label>1871880033  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Automobile industry and trade--Management.
<br/><br/><label>Dewey Class. No.: </label>629.2068